Custmers consider Motion Sand to be a toy for both boys and girls
Will your parents suggested you not to play Barbie toys or guns and robot toys when you were a kid?
Gender marketing still exists, which is one of the easiest ways for brands to differentiate consumers. The classification of consumers by gender is not only applicable to adults, but also gender marketing, especially children's toys market.
According to a recent survey by online research firm YouGov, only Lego is considered a toy for both boys and girls, while most still think it is suitable for boys (79%) more than girls (55%).
At the same time, 45% of the 10747 consumers interviewed in the Asia Pacific region believed that children's toys were too gendered. In addition, more than half of respondents (70%) believe that children should be exposed to different types of toys rather than toys tailored for a particular sex.
What about Motion Sand? Most adults consider both boys and girl are suitable to play sand. At the same time, Motion Sand is also both attactive to boys and girls. And they can play and enjoy together. It is also to same to Kinetic Sand and Cool Sand -
